Analisis Pengaruh Profitabilitas, Likuiditas dan Ukuran Perusahaan Terhadap Nilai Perusahaan Sub Sektor Pariwisata Tahun 2020-2024

Authors

  • Pandu Wijayadi Universitas Muhammadiyah Surakarta
  • Imronudin Imronudin Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.37385/ceej.v6i4.8888

Keywords:

Profitabilitas, Likuiditas, Ukuran Perusahaan, Nilai Perusahaan

Abstract

This study aims to analyze the influence of profitability, liquidity, and company size on firm value in tourism sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The background of this study is based on the importance of firm value as a key indicator in attracting investor interest and reflecting a company's performance and future prospects. This study uses a quantitative approach with panel data regression analysis and the selection of the Random Effects Model (REM). The sample used was 18 companies, with a total of 90 observational data obtained from annual financial reports. The results show that profitability has a negative but insignificant effect on firm value. Liquidity has a positive but also insignificant effect on firm value. Meanwhile, firm size has a negative and significant effect on firm value. These findings imply that large company size does not always reflect high value, especially in the context of the post-pandemic tourism industry. This study is expected to serve as a reference for financial managers and investors in evaluating factors influencing firm value in the tourism sector.

Downloads

Published

2025-08-04

How to Cite

Wijayadi, P., & Imronudin, I. (2025). Analisis Pengaruh Profitabilitas, Likuiditas dan Ukuran Perusahaan Terhadap Nilai Perusahaan Sub Sektor Pariwisata Tahun 2020-2024. Community Engagement and Emergence Journal (CEEJ), 6(4), 2004–2121. https://doi.org/10.37385/ceej.v6i4.8888