Application of Balanced Scorecard to Enhance Company Performance: An Economic Perspective

Authors

  • Ahmad Nafis Ayyasy Universitas Insan pembangunan Indonesia
  • Winanti Winanti Universitas Insan Pembangunan Indonesia
  • Shintya Maelani Universitas Terbuka

DOI:

https://doi.org/10.37385/ijedr.v6i1.6918

Keywords:

Balanced Scorecard, BSC, Company Performance, Management Strategy, Performance Measurement

Abstract

This article examines the application of the Balanced Scorecard (BSC) as a tool for improving company performance. The BSC framework evaluates performance from four key perspectives: financial, customer, internal business processes, and learning and growth. By incorporating both short-term results and long-term strategic goals, BSC offers a holistic approach to management. The study explores how the implementation of BSC can help organizations achieve their strategic objectives, enhance operational efficiency, and improve both customer and employee satisfaction. Case studies from companies that have adopted BSC demonstrate its effectiveness in improving performance oversight, fostering innovation, and driving long-term organizational growth. These insights contribute to a deeper understanding of how BSC can be used to enhance competitiveness and achieve sustainable business success.

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Published

2025-01-17

How to Cite

Ayyasy, A. N., Winanti, W., & Shintya Maelani. (2025). Application of Balanced Scorecard to Enhance Company Performance: An Economic Perspective. International Journal of Economics Development Research (IJEDR), 6(1), 176–189. https://doi.org/10.37385/ijedr.v6i1.6918